charlotte posner london launch brand

On Thursday 4th April we threw a Launch Party in collaboration with Victorinox at their New Bond Street flagship in London. The store became home to Charlotte's latest paintings and new products line. Her new artworks were the main feature of the night. We've been blessed with this prime location in central London!

When Charlotte was in Miami last January, she's been inspired by a lovely whimsical carousel. The new collection reflects the magical atmosphere of a fun fair and invites the eyes to a glamorous party made of old fashioned sweets. 

For this special occasion, she even created a customized hand-painted leather bags capsule collection. Empowering, fun and uplifting, the perfect combination for art that speaks loud.

charlotte posner london launch victorinox mayfair

charlotte posner london launch victorinox mayfair

We partnered with Daniel Raphael Gallery and their team to create an unforgettable atmosphere for our guests, highlighting the new line of products now available in the UK. It wasn't the first time for us working with him, in fact last year some of you might remember our show Exotica hosted by his wonderful gallery.

charlotte posner london launch victorinox mayfair

charlotte posner london launch victorinox mayfair

charlotte posner london launch

After last year's collaboration between Charlotte and Victorinox, featuring the iconic Swiss Army Knife in the shape of Pop Dolls, the Mayfair flagship store became a second home for us. 

The event was filled with celebrities and influential London people. At some point, we reached full capacity! 

charlotte posner london launch

charlotte posner london launch

We indulged in exquisite wines, with Domaine des Jeanne kindly providing the main ingredient! 

charlotte posner london launch victorinox mayfair

Our guests were delighted by the tempting colorful Sweet Station! 

charlotte posner london launch victorinox mayfair

charlotte posner london launch victorinox mayfair sweets

charlotte posner london launch victorinox mayfair

A highlight of the party was the Photo Booth provided by Megabooth, capturing our guests against the backdrop of a shiny curtain and Orbz balloons.

charlotte posner london launch victorinox mayfair

charlotte posner london launch victorinox mayfair

The night was a huge success and ended on a high with lucky guests winning some of the CP and Victorinox products.

charlotte posner london launch victorinox mayfair

charlotte posner london launch victorinox mayfair

We've been delighted to host some beautiful influencers including Lewis-Duncan Weedon, Natasha Grano, John Galea, Emily Warburton-Adams, Simone Stabinskaite  and Ivy Mae.

Lewis-Duncan Weedon and Charlotte Posner  

Natasha Grano seen during the Charlotte Posner Art Launch

Charlotte Posner and John Galea are seen during the Charlotte Posner Art Launch

charlotte posner london launch victorinox mayfair

Thanks to everyone who came and celebrated with us, and making the party one to remember!