CHARLOTTE POSNER X NEVER FULLY DRESSED

The Never Fully Dressed x Charlotte Posner collaboration launched in July 2021 in stores and online.

Charlotte designed three exclusive prints for Never Fully Dressed, including eye-catching peace and love signs, used on their satin style dresses, wrap tops, iconic Jasper skirt and an organic t-shirts.

The launch was supported by a marketing campaign including social media posts (styling and reels), an Instagram Live with Charlotte to discuss the inspiration behind the collection, a photoshoot, a prize giveaway and press promotion.